FOR IMMEDIATE RELEASE November 1, 2002

Contact: Michael A. Ferraro President, PlantFind 1.877.473.3363 Jan Groot President, Pacific Coast Nurseryman Magazine 1.800.577.5225

Boynton Beach Fl - PlantFind™, a leading provider of business-to-business e-commerce and technology solutions for the nursery and landscape industry, announced today that they have formed a strategic partnership with key Industry news media leader, Pacific Coast Nurseryman Magazine (PCN). The strategic partnership between PlantFind and PCN has been formed to bring subscribers of the magazine closer to Internet and technology solutions while bringing PlantFind subscribers enhanced Industry news. PlantFind and PCN look at the relationship as a win for everyone. The combination of great Internet tools and great Industry news is in line with PlantFind's business model to bring the Green Industry an Internet location where the buyers, sellers and participants of the Industry can find and purchase products and services for all of their needs.

"This partnership brings PlantFind endorsement from another major Industry player," said Michael Ferraro, president of PlantFind. "Adding PCN to our growing team of Industry partners show our commitment to bring the Industry only the very best." PlantFind and PCN are scheduling a series of events to promote their service together in the very near future. "We feel that this is a perfect addition to our team and are delighted that the first partner PCN chose to work with after 61 years in business is PlantFind" said Ferraro. "We are proud to be a partner of such a prestigious organization as PCN."

Jan Groot, president of PCN says, "After examining the PlantFind system, their existing industry partners, and the management behind it, we feel that this company and their solutions warrant the attention of our readers. There have been other sites that have tried to bring buyers and sellers together, but PlantFind.com is not your typical site. A fixed monthly fee provides unlimited access to the PlantFind.com site, and no transaction fees, percentages or set-up fees are charged. This alliance will be a great benefit to our readers."

The PlantFind team of industry experts together has over 300 years of experience in the nursery and landscape industry. Other major alliances include: FNGA (Florida Nurserymen and Growers Association), CAN (California Association of Nurserymen), ONLA (Ohio Nursery and Landscape Association) ALCA (Associated Landscape Contractors of America) Lawn and Landscape Magazine (GIE Media Group), Branch-Smith Publishing, and LMIS (Landscape Material Information Service), Crisa Labs, Nurseryman.com and Digiticians. PlantFind has been rapidly growing into a mega-community now offering over 260 million individual plant listings from over 1,830 growers and thousands of buyers, along with their recently launched allied products (hardgoods) section, that is taking flight by such names as A.M. Leonard and others. PlantFind has been noted as "The Dot com that could" by world-renowned business analysts The Gartner Group, and has been noted by Industry leaders as a true solution for the industry.

PCN has been established for over 61 years. It is the Industry leader for news coverage in the Western region of the United States. The magazine has over 8,000 monthly subscribers.

For more information about this partnership, visit www.PlantFind.com, send an email to info@PlantFind.com, call 1.877.473.3363 or call Jan Groot at PCN at 1.800.577.5225 or jegroot@cox.net